Using video and YouTube to grow your client base (without being a full-time creator)

You don’t need a million followers to win on YouTube—you just need the right message in front of the right people.

In this session, we’ll break down how accounting and bookkeeping firms are using video and YouTube to attract ideal clients, build trust before the first meeting, and scale their customer base without relying solely on referrals.

We’ll cover:

• Why YouTube is a lead-gen engine (not just a social channel)
• What types of video content convert viewers into clients
• How to script, shoot, and publish without overthinking it
• How to repurpose one video into a full content funnel
• Real-world examples of firms using video to grow sustainably

If you’re tired of cold outreach or want a scalable, human way to win new clients—this is the modern marketing playbook you’ve been waiting for.