Marketing that attracts high-value clients (and repels the wrong ones)

Not all leads are good leads—and not all growth is good growth.

In this sharp, no-fluff session, Amanda C Watts breaks down how modern accounting and bookkeeping firms can attract ideal clients—those who value your expertise, pay you what you're worth, and actually want a long-term relationship.

You’ll learn:

• Why positioning matters more than promotion
• How to create magnetic messaging that speaks to high-value clients
• Where firms go wrong with lead gen—and how to fix it
• Simple marketing strategies that build authority, not noise
• How to stop attracting time-wasters and scope creepers

If your firm is ready to move beyond low-fee, high-friction clients—this is the mindset and marketing playbook you need.