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About this Talk
In this Growth Club session, long-time accounting-industry marketer Matt Wilkinson challenges the idea that “growth” must mean adding head-count and stress. He argues that a disciplined marketing function drives healthier fees, happier clients, a stronger brand and a more valuable firm—even if overall client numbers stay flat. The discussion covers practical ways to keep the marketing fly-wheel turning so you can replace churn, upgrade client quality and attract top talent.
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