AI + human touch: How to balance tech and relationships in your firm
A Talk by Jared Brintz (Senior Marketing Manager - Holistic Search, Intuit)
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About this Talk
Jared Brintz cut through the AI hype, explaining how accountants can pair artificial intelligence (AI) with human intelligence (HI) to automate drudgery, sharpen advisory work and deepen client relationships. Drawing on Intuit’s own journey to an “AI-driven expert platform”, he offered a repeatable prompt-engineering framework, showed real-world demos (Gemini, Digital Rapport video AI, forthcoming Intuit Assist) and mapped the next wave of “done-for-you” experiences coming to QuickBooks and Mailchimp.
