ChatGPT as your pricing coach: How to package, position and communicate your value

Value–pricing expert Mark Wickersham showed accountants how large-language models (LLMs) like ChatGPT can accelerate every step of a modern pricing system: (1) adding value, (2) offering choice (menu pricing) and (3) communicating that value with persuasive language. Using three reusable “prompt-template” systems he built for his own Prompt Library, Mark demonstrated—in real time—how to:

• brainstorm extra features for a payroll service,
• rewrite website copy to emphasise client benefits, and
• auto-generate tiered Bronze/Silver/Gold packages aligned to specific buyer personas.

The entire workflow, once the templates are saved, takes “five-to-six minutes” instead of hours.