Building a firm you can sell (or step away from)

You didn’t build your firm just to stay stuck in it forever.

In this powerful and practical session, Soonah Walkom and Cassandra Scott share what it really takes to prepare your firm for sale—or simply to step away without the whole thing falling apart.

Whether you’re years off from selling, curious about what an exit might look like, or just want more freedom from the day-to-day, this session will show you how to:

• Grow with intention, not just activity
• Build systems and teams that don’t rely on you
• Understand what buyers are really looking for
• Avoid the mistakes that kill firm valuations
• Create options: sell, step back, or scale on your terms

This is about more than selling. It’s about creating a firm that gives you real choice—and real freedom.