The AI-ready website: 5 fixes to boost visibility, speed, and leads

A practical checklist for firms who want to grow in the new search landscape

Search isn’t just happening on Google anymore. Clients are turning to tools like ChatGPT, Perplexity, and Claude—and if your firm’s website isn’t built for this shift, you’re missing out.

In this session, Scott McNaught, Founder of Oncord, unpacks how to make your website visible, fast, and conversion-ready in the AI era—without starting from scratch.

You’ll walk away with:

• A checklist to ensure your site is LLM-discoverable (including bot access, response speed, and the future of LLMs.txt)
• Why Markdown and semantic structure matter more than ever in how AI interprets your site
• How to use AI to generate content, SEO metadata, and on-page copy that converts
• Simple ways to test your site’s performance and discoverability
• A preview of AI-powered design tools that let you prompt visual changes live